This blog provides a space for graduate students of "Critical Approaches to Digital Media" to document their responses to class discussions. Subject matter includes some of the major historical, cultural, sociopolitical, aesthetic, philosophical, and other critical trends in digital media theory and practice.
Friday, February 24, 2012
Thursday, February 23, 2012
Response 1 to Steve Lynch on Shaviro's Connected
-What (if anything) can we do to improve the present(future) condition?
-Shaviro writes that we have “moved out of time and into space” (p. 249) – if this is the case, then where is a place of critique and/or change?
Humans are always struggling to improve their situtaion, be that fighting over a scrap of meat so they can survive another day or lusting after a new piece of technology that will give them an added convenience. Shaviro (and a few people during the discussion) seemed very concerned over where we were heading, sacrificing our privacy in order to participate in a service that makes our lives easier. That this act of chipping away at our percieved rights is going to lead us to a world where no one has any rights over their own lives, that we will be a “zombie workforce” that are nothing more than mindless slaves that only live to service the Machine, be it a corporation or some vast super-intelligent computer system. I would posit that nothing needs to be done to prevent this sort of thing from happening, especially in Western societies.
Western science fiction is full of examples of intelligent systems bent on the destruction of human (or all) life: The Borg, HAL, Skynet, the bugs and many others. Westerners are terrified of such systems and no matter how much we work toward creating a network or machine that can effectively think for itself there will always be some sort of safeguard to shit down that system. The President of the United States has an Internet kill switch, there would be something built in to protect the creators, even if it is as simple as Asimov’s Laws of Robotics.
The concern over the erosion of rights such as privacy and ownership are problematic in that these are things that shift over generations. The American Indian tribes are often said to have had no sense of property or ownership, but they still fought for the land that the Europeans wanted to take from them. Generations past have all had their own ideas over what could be considered “theirs” or “private.” Starting with the current generation and perhaps more so with the younger generation, these concepts are shifting yet again; perhaps we are moving toward something more “enlightened” or maybe we will all be slaves to the successor of IBM’s Watson, we will not know until we are there, but the only certain thing is that humans will always act in their own self interest. Right now, it seems best for us to give up a bit of information about what we search for on Google in order to have an excellent tool at our disposal, but in 50 or 100 years, we might have a completely different system where no one has to give up anything because everything is already out on the Internet (or whatever comes after it) and no one cares what you search about because it really doesn’t matter what you are doing in your spare time as long as you aren’t causing harm to someone else.
In regards to Steve’s second question of finding a place of critique and/or change in our current state, humans are always in that place (provided they have access to what is to be critiqued/changed). Humans are capable of great insights into the world around them, every point on a person’s timeline (including the space they are in at that point in time) is a potential place of critique and change. It helps to be able to remove yourself from a particular situation in order to think critically about it and how someone might work to change or improve it, Shaviro is doing it in Connected and we do it every class period. Shaviro claims that we have “moved out of time and into space,” but I am going to have to agree with mainstream physics in that the two cannot be divorced from one another. Everything that makes a person who they are is a product of their experiences up to and including that moment, those experiences consist of a place and a time. Take a common activity: going out to dinner, everyone has a favorite restaurant and maybe a favorite dish at that restaurant. Order that dish at that restaurant two different times and your experience will be different. Maybe the cook added too much salt or the people at the table next to you were being obnoxious. You are at the same place but at a different time. If we are no longer beings of time and space then the jerks sitting next to you at the restaurant do not matter, just that you are in the same place. Experiences make us who we are and those experiences that we hold dear are only special because they happened at a particular time and cannot revisit them; we can try to recreate them--and maybe one day we will have a technology that lets us do just that--but that recreation is always a pale imitation of the original experience.
Follow up questions:
1. Why do we have to be afraid of letting the future happen?
2. Why should we be stuck to (potentially) outmoded ideas of privacy and ownership when those models may not suit us in our present (or future) states?
3. Would privacy even matter in a society where everything and everyone is connected?
Artifacts:
C-Net’s Top 10 Evil Computers:
Western culture is horrified of computers taking control, these are just a few of the many ways we have portrayed the evil computer. We are mortified by computers becoming sentient but if we are smart about creating them, they probably won’t exterminate the human race.
The Laws of Robotics:
Isaac Asimov created a simple set of rules that all robots must follow in his stories revolving around robots. These laws have been used in many different forms over the years and I do not see any sentient or near sentient forms of computer being created without a similar safeguard in place.
Humanity in the 24th Century:
A small series of clips from the episode The Neutral Zone of Star Trek: The Next Generation where members of the crew of the Enterprise explain society in the 24th Century to a group from the 21st Century. An example of a society where humans with advanced computers and networks were able to outgrow some of the concerns that Shaviro raises in Connected.
Steve Lynch on Shaviro's Connected
The second half of Shaviro’s book turns from the vaguely unsettling predictions of authors like K.W. Jeter and attempts to paint a picture, not of the future casting a shadow on the present, but rather of the present casting a (formidable) shadow on the future. The misanthropy of predictive science fiction, ranging from dirtily noir to disgustingly horrific (e.g. the “trophy-ization” of copyright pirates) becomes grounded in a sort of all-encompassing critique of capitalism that not only depresses, but also leaves little room for the admittedly humanist emotional response to depression known colloquially as “hope”. No, former VP Quayle, the future will in fact not be better tomorrow.
Of course, in the face of such a future, can we not at least dredge up a bit of nostalgia for the past? Well, no – at least not according to Shaviro, who eviscerates nostalgia as the inevitable commodification of our own projections and fantasies of the past to be sold back to us in a sort Pynchon-ian nightmare-mall.
In the face of such a future, what recourse do we have affect some sort of change? That becomes a central question in the reading of Shaviro’s text. And indeed, he paints an intentionally dire/bleak/depressing picture of the future in a networked society in order to get the reader to think beyond vague revolutionary “fuck-the-man” ideology, and at least identify what won’t work – indeed, what won’t even be worth our time to try.
A familiar thread of dualism/non-dualism gratefully courses through Shaviro’s text, grounding it to a larger discourse that we can latch on to; even better, the concept of ‘being-in’, of existence in the space between dualities (what Shaviro calls extrabeing) appears as a sort of holy (non)place wherein crisis and critique exist. In that regard, then, the text connects at least to the work of Frances Dyson, who, as we have already discussed, critiqued the oppositional nature of duality. Shaviro’s argument is not totally congruous to Dyson’s, but at least it establishes a forum with which to unpack an excerpt of the text.
The struggle of Cyberspace versus Homunculus can be read, ambiguously, both as homogenizing, universalizing capitalist power versus local resistance, and as cosmopolitan versus oppressive cultural conformity. Biotech companies versus indigenous peoples, but also the World Trade Center versus Al-Qaeda. This is the politics of the 21st century. As Castells suggests, the globalizing, capitalist “network society” is contested by a multitude of “local” affirmations of identity. These affirmations range from gay and feminist movements to ecological activism to various nationalisms and religious fundamentalisms. But what makes the situation even more complex is that the two sides borrow from one another. Global flows of capital invest and commodify all these local identities, even as the identity movements themselves take the form of networks, all the better to contest the networked global order. – p. 236, Connected
The ambiguity and complexity and interchangeability that Shaviro describes I think captures the essence of the ‘extrabeing’. On the surface, the oppositional forces listed above generate conflict, but a reading of those forces as potentially non-dual reveals that “they are ways of finding ambiguous points of potential, gaps in the linear chain of causality, unexpected openings to new, emergent processes” (Shaviro p. 224). So it is not the space that exists between Cyberspace and the Homunculus that invokes extrabeing, as much as it is the fact that these societal forces have so much in common with the opposition and generate so much contradiction internally.
Again we come to the overarching question that shades any reading of Shaviro’s Connected, namely, in such a harsh critique of capitalism/society/the present, dominant ideology, what (if anything) can we do to improve the present(future) condition? Secondly, Shaviro writes that we have “moved out of time and into space” (p. 249) – if this is the case, then where is a place of critique and/or change?
As I have suggested, the where is an ambiguous in-between; Shaviro seems to think that this ambiguous in-between can be a place of crisis – which he says is “a point at which we are suddenly able to think (and to demand) everything, even the impossible” (p. 225). This seems like a pretty good start; except that Shaviro then goes on to cite Stars in My Pocket Like Grains of Sand, which describes a certain general state of crisis known as “Cultural Fugue”, which is essentially total planetary annihilation.
There are a number of threads to follow here. We could perhaps affect change from outside the network, except that Shaviro believes that one cannot exist outside the network except in cases where the network actively ejects and disconnects people and places from it (p. 176). What results from such an ejection is what Shaviro calls “informational black holes” wherein peoples are stripped of their identities and individualities, to apparently become one giant orgiastic “orgynism”. Or something. What is clear is that non-networked critiques of said network are generally assumed to be impossible.
Within the network, of course, you’re either a zombie (dead labor), or you’re the elite, skimming profits from the zombified work force (p. 166). So it would seem that critique from within the network is pretty difficult as well. Herein is the critique of capitalism, namely, that the work force is becoming ever larger even as it is becoming ever more hidden and invisible. Interestingly, Shaviro writes that the zombie/workforce circulates between alienated production and conspicuous consumption (p. 172); whereas I would suggest that the two are not antithetical or even endless feedback loops: in point of fact, an alienated workforce necessarily must consume the very goods they invisibly produce.
This discussion evolves into fields of sociobiology, and I found the segment on nature and culture particularly interesting. Shaviro sets up (as he has throughout the book) dual or opposing points of view only to point out that their opposition is at the very least deceiving and usually ambiguous and/or moot. In any case, Shaviro presents the work of Richard Dawkins contra that of Susan Blackmore, and the discourse generally revolves around genetic transmission versus memetic transmission (genetic traits being those that are inherent and passed down through parental lineage vs. memetic traits, which are suggested to be learned behaviors propagated laterally – like a virus). On a more basic level, the conflict (which, recall is not really a conflict because the two principles are not antithetical) revolves around notions of purpose. That is, there seems to be some disagreement as to whether the impulse for, say, religious belief, has any Darwinian survivalist purpose other than the continued propagation of that belief. As Shaviro puts it, “these ‘selfish replicators’ work just to perpetuate themselves, even if this be at our expense”.
In a recent episode of WTF with Marc Maron, Marc talks about a microbial parasite that uses mice to make them more fearless so that cats can more easily feed on fearless mice. This is a fascinating biological phenomenon that seems to operate in nearly the same way as the so-called selfish memetic replicators Shaviro discusses.
In any case, I think it is important to return to the idea of ambiguity and extrabeing. At its most basic level, Connected is a warning to not get caught up in the glam of ubiquitous connectivity, the sexiness of devices and the concept of progress. Much as Jeremy Bailey worked to actively create an amateur and unsexy aesthetic, Shaviro works to actively remind us that the network is not the triumphant socializing force it is often made out to be. Shaviro also warns us not to get too caught up in rushing to critique the network by joining some “other”, some ideological outsider that proclaims to be persecuted by said network. That is the path, according to Shaviro, of fundamentalist extremism – which shares many of the fascist qualities of the network itself. Shaviro doesn’t offer a rosy view of the future (which is now, or at the very least coming sooner than we think – another of Shaviro’s points), nor does he offer any easy solutions. And that, I think, is the point: we are meant to be frightened by Shaviro’s perspective, and we are meant to see that there are no simple solutions, for the very reason that a solution is antithetical to a problem; and – most basically – Shaviro is critiquing the notion of dualistic opposition. Therefore, we are exhorted to reside in a state of ambiguity and uncertainty.
Tuesday, February 21, 2012
Famous New Media Artist Jeremy Bailey
Famous New Media Artist Jeremy Bailey Finds Facts Funnier Than Fiction
Jeremy will be a virtual guest in the Hypercube at DU today, February 21, at 4pm.
Tuesday, February 14, 2012
Mike Wesch, Then & Now, Before & After
"Web 2.0 ... The Machine is Us/ing Us"
And here is his recent article in The Chronicle of Higher Education:
"A Tech-Happy Professor Reboots After Hearing His Teaching Advice Isn't Working"
Saturday, February 11, 2012
Response 2 to Sam Jay on Jaron Lanier
Sam makes an apt observation in recognizing that sites such as Facebook and Twitter limit the avenues of expression available to their users. This is a prime example of how web 2.0 has hampered user autonomy. This is to more easily lump users into defined demographics, as the sites will deliver users to advertisers. One must note, however, that these services brought in enormous clusters of new users that likely had little or no web presence beforehand. Those with additional knowledge of the Internet and web development likely had web presences before joining sites like Facebook and Twitter, and such web presences were likely more autonomous and may have included personal websites.
Although sites like Facebook and Twitter limit avenues of user expression, they lower the amount of skills necessary to create an online presence, reducing the required skill level and allowing casual users to create presences. This is a critical point, and the answer to Sam’s primary question rests upon it. It seems as though the structures of the Internet have hampered autonomy for new, less skilled, casual users, but not for more advanced users. Those who had relatively autonomous presences before are likely to still have them on other platforms. Furthermore, some casual users who first create online presences on Facebook or Twitter are likely to expand their skill sets to create more autonomous presences. One could almost consider sites like Facebook and Twitter to be Internet training grounds for casual users. Consider Wordpress, which is popular among casual users who wish to create blogs. Wordpress makes the process incredibly easy, catering to casual users by allowing them to engage in high-level management, selecting from predetermined visual themes and styles when constructing their blogs. However, it also offers more advanced users the ability to engage in lower level blog management, customizing even the tiniest details of their blogs. This directly tempts casual users to learn more about HTML and web development to customize their blogs and thus become more autonomous.
If one is to place value judgments on the lack of autonomy available on sites such as Facebook and Twitter, one must consider the alternative: no web presence for casual users. (Consider the first follow-up question: Is it better to have a web presence plagued with a lack of autonomy or no web presence at all?) It becomes interesting to ponder how Lanier would respond to this question. On page 70, he writes of the models that reduce autonomy. “When we ask people to live their lives through our models, we are potentially reducing life itself. How will we ever know what we might be losing?” Considering the rhetoric of the final sentence of the excerpt Sam selected gives some insight as well: “…using computers to reduce individual expressions is a primitive, retrograde activity, no matter how sophisticated your tools are” (Lanier, 48). Lanier does not consider the alternative, and it seems as though he may side on having no web presence. Sites such as Facebook act to reduce the channels of individual expression, which he condemns.
I would personally disagree with the thought that asking people to live their lives through our models potentially reduces life itself. While it may reduce one’s ability to thoroughly express his or her opinions, it at least provides some means of expression. Thus, returning to the first question, I would argue that a non-autonomous web presence is better than none. The dangers of opting out of web participation are simply too high. When important personal news is increasingly being shared on outlets such as Facebook, one cannot afford to exclude him or herself. This leads to an interesting question regarding the validity of information shared on platforms such as Facebook. (See question three: If the means of expression are inadequate, can the content being shared be deemed acceptable as a faithful personal expression?)
Follow-up questions:
1. Is it better to have a web presence plagued with a lack of autonomy or no web presence at all?
2. What might Lanier’s thoughts be regarding Wordpress, which allows users to both subscribe to existing models and create their own unique frameworks for delivering information?
3. Lanier feels reducing the avenues of individual expression available to users on sites such as Facebook is harmful. If the means of expression are inadequate, can the content being shared be deemed acceptable as a faithful personal expression?
Links
1. http://www.oregonlive.com/politics/index.ssf/2011/12/blogger_doesnt_get_journalists.html
In the spirit of the discussion of investigative blogs, this story in Portland-based The Oregonian addresses whether bloggers are granted journalistic protection. In this case, a court ruled that bloggers are not granted such protection, but that they are subject to punishments for violating journalistic standards.
2. http://www.fox43.com/news/wpmt-facebook-predator-charged-for-fake-facebook-profile-to-have-sex-with-young-girls-20120210,0,5052411.story
While yelling “fire” in a crowded theater may not be subject to free speech protection, the question arises of where an analogous line must be drawn on the Internet. Perhaps this news story will provide some answers. Perhaps the line should be drawn when bodily harm can result (in this case, possible rape).
3. http://www.facebook.com/seattledigitalliteracy
Whether Facebook and other social networking sites reduces digital literacy is a valid question. But what happens when organizations actually use Facebook to promote digital literacy? This non-profit from my hometown is doing just that. With the medium and the message being potentially at odds with one another, what is the end result?
Friday, February 10, 2012
Response 1 to Sam Jay on Jaron Lanier
On the surface, let us acknowledge that the Arab Spring and Occupy Wall Street movements are an attractive comparison. While they share casual semblances (and while the Occupy supporters were wont to invoke mantras of the Arab Spring), the two movements highlight cultural differences between America and, well, pretty much everyone else. From an American media perspective, it’s tantalizing to look at the revolution in, say, Egypt, and see the power of social media at work. The reality of the situation, as Lanier might see it, is a difference in conceptualization. To Lanier, Web 2.0 is a tool. To the Egyptian protesters, Web 2.0 is a tool. To us, watching Revolution unfold on Twitter and Facebook and live streams on CNN, Web 2.0 is a triumph, a cultural prophet with the almost-divine ability to galvanize young people around a zeitgeist. For Americans, the Arab Spring was the ascension of Web 2.0: we mystified its properties, and gasped collectively as something material became something holy
At the heart of this problematization is the latent concept that identities are now available for consumption – and not just by the sale of our interests, a la Google, but by other individuals as well. In a literal and metaphorical sense, identity has become currency, and everyone seems to be okay with this because of the ascendancy of Web 2.0. Not only do we have authoritarian control over our material identities, but we also actively try to capitalize on what we’re selling, just as Google has capitalized on who we are.
Of course, the next two things I’m going to do once I post this blog will be to check my Facebook and Twitter accounts. Does that make me a hypocrite? Yeah, probably.
In addition to the question I posed in the first paragraph of this response, I’d like to ask: What would Frances Dyson, writing from a post-humanist, non-dualist perspective, have to say about the mystification and immersive qualities of Web 2.0?
I've linked an article that criticizes Facebook's structure for being non-democratic while positioning itself as a democratizing force.
Consider as well an article by Thomas Friedman that suggests Web 2.0 is "inverting the power pyramid".
Thursday, February 09, 2012
Sam Jay on Jaron Lanier's You Are Not a Gadget
Tuesday, February 07, 2012
Saturday, February 04, 2012
Response 2 to Steve Rakoczy on Henry Jenkins
…but if Jenkins sees some of the activities of groups like the Survivor Spoilers as "interference," what must he think when a relatively small number of people take down Paypal because they stopped processing payments for WikiLeaks? Should the world's population be subject to the whims of a headless organization that anyone can claim to represent? More importantly, are these forms of protests even accomplishing their original goals?
… I would argue that one reason more Americans do not participate in public debates is that our normal ways of thinking and talking about politics require us to buy into what we will discuss later in this chapter as the expert paradigm: to play the game, you have to become a policy wonk, or, more accurately, you have to let a policy wonk do your thinking for you. One reason why spoiling is a more compelling practice is because the way knowledge gets produced and evaluated is more democratic. Spoiling is empowering in the literal sense in that it helps participants to understand how they may deploy the new kinds of power that are emerging from participation within knowledge communities. (29)From this, it can be inferred that Jenkins might think that Anonymous and Lulzsec are just part of the process of collective intelligence and that they are contributing members in shaping the future of participation culture. Whether he believes they are an “interference” or not might be beside the point. They are an active part of convergence culture, which can never be objectively judged, especially from the inside.
Jumping to the last question posed by Steve, if Anonymous represents collective intelligence, there can not truly be one goal. An individual acting at a specific time might have their own goal, and I might go as far as to say every individual working together to accomplish one task has an overarching goal, but those goals are very specific and limited. In speaking of the Survivor Spoilers, Jenkins says:
Because they are voluntary, people do not remain in communities that no longer meet their emotional or intellectual needs. Because they are temporary, these communities form and disband with relative flexibility. Because they are tactical, they tend not to last beyond the tasks that set them in motion. (57)
- Our recent discussions have made me think about dichotomies in my own life and beliefs, and I was astonished to discover how easily I label things right or wrong, good or bad, and even justified or grievous. Is this human nature, or are we taught to polarize everything?
- At the end of the introduction, Jenkins asserts that “we are entering an era of prolonged transition and transformation in the way media operates” (24). In the 5 years since this book was published, do you believe we are still in a period of transition, or is convergence and participation so engrained in our current media that we can say we are transformed?
- This is an example of how good intentions can lead to unexpected consequences. http://www.guardian.co.uk/technology/2011/nov/02/anonymous-zetas-hacking-climbdown
- Henry Jenkins wrote this blog post about the Occupy movement, but there are parallels to further explore how he might feel about Anonymous. "Occupy, if anything, pushes tactics of transmedia mobilization even further. Refusing to anchor a singular meaning behind the movements keeps the conversations alive, allows for more people to join and help reshape the message, enables quick and tactical responses to outside challenges, and supports creative responses from all participants." http://henryjenkins.org/2011/10/the_revolution_will_be_hashtag.html
- Perfect example of how American Idol has shaped current TV practices. Winners of The Voice are determined not only by votes, but also by revenue generated from iTunes purchases of their performances. All the while, the TV show and contestants are Twittering during the show. http://en.wikipedia.org/wiki/The_Voice_(U.S.)
Response 1 to Steve Rakoczy on Henry Jenkins
In an attempt to analyze the efficacy of the knowledge community, we found it necessary to identify the knowledge community’s goal before we were able to truly decide whether or not they were effective. This proves to be very difficult, as the knowledge community itself is comprised of many different people, all with their own individual goals. As we saw in the first chapter of Convergence Culture, the members of the Survivor Sucks community didn’t feel vindicated by ChillOne’s predictions being somewhat accurate. They felt let down and even went as far as to say that he “ruined” the season (Kindle location 1009, just before the “Monitoring Big Brother” sidebar). This directly contradicts the community’s self-proclaimed goal of “spoiling” the survivor results for themselves because that is exactly what ChillOne did – he spoiled the ending of the entire season by telling the community with a fair degree of accuracy what was going to happen. This raises the question, “If they didn’t want the show spoiled, then why go through all the work to spoil it?” Jenkins alludes to the fact that this community in particular was more interested in the process used to spoil the show rather than the actual spoiling. While I think this is partially true, I think looking at the goals of Anonymous provide a much better example of why the Survivor spoilers were so upset.
In our discussion of Anonymous and whether or not their goals are being accomplished, I came to the conclusion that they didn’t really have “goals” in the traditional sense. There was no grand scheme or overarching agenda to their actions; they simply did whatever they felt like at the time and did so until they were successful or got bored. Upon reflection, I began to wonder if this is actually the case with similar knowledge communities. There are definitely strong parallels to be drawn between Anonymous and the Survivor spoilers, both in their seemingly limitless access to information and organizational structure (or lack thereof). I initially thought that the reason the spoilers were so upset after ChillOne’s predictions turned out to be largely true was because they were confused as to what their true goal was. Upon reflection, however, I’m starting to think that each member of the knowledge community has a different goal. Some, obviously, were in it for the thrill of the hunt whereas others were there to genuinely find the answers before the rest of the world and be happy with that. Perhaps in these knowledge communities there simply isn’t a shared goal. It might even be wrong to consider these knowledge communities cohesive wholes and more accurate to consider them as a sort of amalgamation of individuals with widely varied goals. I believe the mathematical concept of a “line of best fit” might explain the goals of these groups as opposed to something more concrete like an equation. Normally this lack of a common goal would result in nothing being accomplished, but perhaps these knowledge groups work like a Ouija board in some way, where no one person drives the change, but rather the collective consciousness of the individuals drives the group toward an end.
As with many other concepts we’ve analyzed in this class so far, truth and understanding regarding these knowledge communities that Jenkins brings to light seems to lie somewhere in between our understanding of the individual and of organized groups. Much like a riot or a mob they seem to move in bizarre and often unpredictable ways while still maintaining efficacy and a semblance of rationality. Understanding these knowledge communities will, as I see it, prove to be very important in the coming days. Obviously, most corporations and even the governments themselves are ill-prepared for the potential power groups like these hold and understanding them will be invaluable to dealing with them and/or placating them. I also think understanding this strange form of mob mentality will be very important to the future of advertising. As communication between individuals becomes more efficient on the Internet with services like Twitter and Facebook, companies are quickly (if awkwardly) spreading their influence through these media. As Jenkins discusses in the second chapter, the masses can just as easily do your advertising for free as they can spread dissent about your product and kill it before it hits the shelves. Engaging the audiences of social networks will undoubtedly be very important to generating revenue for the companies of the future. Overall, I feel the proliferation of groups like these is quite uplifting. It seems the Internet, through easing mass communication between large numbers of different people, may finally be putting power back in the hands of the people.
Thursday, February 02, 2012
Harlot of Hearts
Steve Rakoczy on Henry Jenkins, Convergence Culture
Consumption has become a collective process—and that’s what this book means by collective intelligence, a term coined by French cybertheorist Pierre Lévy. None of us can know everything; each of us knows something; and we can put the pieces together if we pool our resources and combine our skills. Collective intelligence can be seen as an alternative source of media power. We are learning how to use that power through our day-to-day interactions within convergence culture. Right now, we are mostly using this collective power through our recreational life, but soon we will be deploying those skills for more “serious” purposes.
- Jenkins, Henry (2008-09-01). Convergence Culture: Where Old and New Media Collide (Kindle Locations 198-203). NYU Press. Kindle Edition.
The second case study focuses on the American Idol franchise, particularly on the meticulously crafted advertising efforts behind it. A main point of this chapter is that advertisers no longer want the viewers to simply see their commercials or product placements but to engage with the brand and “to understand the emotional underpinnings of consumer decision-making as a driving force behind viewing and purchasing decisions.” By accomplishing these two objectives, advertisers are able to tap in to the communities that develop around their products, creating “brand advocates” that will evangelize others, defend the product and even “act as moral guardians,” when the company strays from their stated values. All for free.
The case study regarding the transmedia empire of The Matrix is interesting in the amount of work that Warner Bros. and The Wachowskis put into creating an experience that could be experienced across a multitude of medias: movies, video games, websites, comics and animated shorts. According to Jenkins, “The Wachowski brothers built a playground where other artists could experiment and fans could explore.” The brilliance of this strategy was that they knew that a subset of the fans of the first Matrix film would seek out other forms of entertainment based in this universe and provided those experiences to them in the mediums that are often associated with young, male science-fiction fans. By producing these other forms of entertainment, they were able to cash in on the communities developing around their creation. Fans did not have to play the games or read the comics to understand what was going on with the movies, but it helped. The games set in the universe of The Matrix even allowed players to take part in the events that occurred between the films, such as escorting a character to the point where she is later featured in one of the films. Using these techniques the Wachowski brothers created a cohesive experience that had fans playing what seemed to be an integral part in the overall story.
Across these three case studies Jenkins shows that, when done properly, fans can have an impact on their favorite media franchises and the companies producing the entertainment can engage with consumers on a deeper level. Each fan has their own insights as to what might be going on and they each can share those thoughts with the rest of the community and attempt to predict what might happen next. But this method of sharing information is capable of so much more. As Jenkins states in the above quote, right now people are using the collective intelligence primarily for recreation: talking about television shows, organizing fan meet-ups, writing fan fiction, et cetera but “Imagine the kinds of information these fans could collect, if they sought to spoil the government rather than the networks.”
Jenkins asserts that the knowledge communities of the Internet could accomplish great things if they simply put their mind to doing something that benefits more than their entertainment interests. People are spoiling governments and companies that have committed some wrong. Jenkins hints at this potential at several points, but he never really digs too deeply into what could happen if knowledge communities were “serious.” Over the past few years, various groups have sprung up to take on various entities, but the most interesting of these are Anonymous and LulzSec. Anonymous sprang out of the discussion board 4chan (be careful) and have committed very high profile attacks on groups like the Church of Scientology (their message to the church is embedded below), the FBI, the MPAA and many others. LulzSec was a group loosely affiliated with Anonymous that committed similar hacks, but rather than for any serious purpose, LulzSec did it for the entertainment value (“the lulz”).
These two groups show what a knowledge collective is capable of. Should someone invoke the wrath of Anonymous, the members (who insist that they have no leader) gather on various message boards and chat rooms to organize attacks, produce messages to distribute and discuss what courses of action should be taken to accomplish their goal. The reasons for Anonymous attacks have been to show support for groups that share similar ideals (ThePirateBay and WikiLeaks), to express distaste over politics (response to the US Government's takedown of MegaUpload), or even because they just plain disagree with the ideals of a group (the Church of Scientology). LulzSec on the other hand picked its victims over what would cause the most chaos and entertainment for them, such as taking down Sony's Playstation Network service.
Anonymous and LulzSec are essentially the best and worst case scenarios, respectively, for Jenkins's argument of what is possible when the power of a knowledge community is harnessed for a goal beyond exploring the media that we all consume. When the gears of Anonymous begin to crank, there is seemingly nothing that will stand in their way, taking on the US Government was as much of an attempt to show that they are not afraid of any governing body as much as it was a sign of protest. While the high profile targets of Anonymous are often powerful corporations, organizations and governments, they have also been known to target single people who have committed some wrong, often hacking their email and social network accounts, sending lewd messages to everyone on their contact lists. LulzSec, while seemingly subscribed to some of the same beliefs, do not bother themselves with motives or attempts to expose any injustices, they simply wanted to insight chaos by taking down services that millions of people used.
To Jenkins, groups such as these must be fascinating now that people are using knowledge communities to fight for against what they see as the evils in the world. But if Jenkins sees some of the activities of groups like the Survivor Spoilers as "interference," what must he think when a relatively small number of people take down Paypal because they stopped processing payments for WikiLeaks? Should the world's population be subject to the whims of a headless organization that anyone can claim to represent? More importantly, are these forms of protests even accomplishing their original goals?
Attacking Paypal, Mastercard and other corporations that refused to process donations for WikiLeaks was certainly a bold move that sent a message to the companies, but ultimately, it changed nothing. Julian Assange is still considered a criminal in many countries and WikiLeaks is still considered of questionable legal status. A more successful campaign by Anonymous was Operation DarkNet where Anonymous took down 40 child pornography sites and published information about the members of these sites and asked the FBI and Interpol to look into the people on the list. Any activist group will have successful and failed protests but what Anonymous might lack in their success rate, they more than make up for it in their wide reaching influence on the Internet. And for Jenkins, success rates do not seem to be too important, the real importance of these knowledge groups is that people are coming together for a cause and the more groups like Anonymous that spring up, the more potential there is for everyday citizens to have an impact on the world.
Wednesday, February 01, 2012
Response 2 to Bryan Waddell on Frances Dyson
2. What would a work of art like Richards’ look like if we were to market it for mass consumption?
Tuesday, January 31, 2012
Bryan Waddell on Frances Dyson, Sounding New Media
- Frances Dyson, Sounding New Media
After reading and rereading Dyson’s chapter on Atmosphere and researching Richard’s work(s) the above quote stuck with me the most (primarily due to the fact that it is quite a loaded statement). To me, this statement provides not only a key thesis/concept to Richards’ work but also brings to light what Dyson infers as a very specific intention of Richards’ work as well. In my investigation of the text, the terms “spectrum” and “electromagnetic spectrum” kept popping up with some frequency throughout with little to no mention of actual atmospheres in regards to Richard’s work. It was in Dyson’s loose definition of atmosphere that enabled me to wrap my head around why. “Like the aural, the atmospheric suggests a relationship not only with the body in its immediate space but with a permeable body integrated within, and subject to, a global system… (p. 17). The electromagnetic spectrum itself is a specific type of atmosphere that encompasses not only the physical world as a whole but also in smaller subsets that transmit and impact the greater (spectrum) by surrounding and interacting with each and every one of us.
Knowing this, it allowed me to better understand what the statement (above) Dyson made meant by putting into terms I could better understand. Simply put, through her work Richards attempts to give a physical embodiment to the electromagnetic spectrum allowing for a visual illustration of the spectrum itself through the semiotic use of physical material, the incorporation of technological devices and addressing cultural ideas. Furthermore, it is through these created material objects that Richards hopes to not only bring to light the spectrum that we still know so little about but also have a profound physical and emotional impact the viewer. This impact then causes a flux of their own electromagnetic spectrum that will subsequently impact the spectrums of the art object, surrounding individuals and the greater atmosphere in general.
In order to gain a sense of awareness of the atmosphere that surrounds the individual, they must first gain an awareness of their own physical embodiment. This awareness is partially accomplished through the mirroring caused by the physical nature of her work, reminding the viewer of their own physicality. Likewise, the early moments of engagement with the art object brings to light the individual’s metaphysical counterpart and ultimately the effect it has as it is intertwined with the system of “unseen” it occupies through the emotional and sensory changes of the individual brought about by said interaction. Dyson herself even cites that the characteristics and attributes of each material used can have very specific connotations that can affect the viewers mental state towards the piece and emotional state of being in general (ex. the fragility of glass along with the conductive nature of a metal that appears to be charged can make a person very reluctant/fearful to touch or interact with said materials in the case of Charged Hearts). This ultimately affects the surrounding electromagnetic spectrum. Additionally, these realizations are aided and amplified by the focusing effect a gallery or viewing space can provide by confining both the viewer and the art object into a contained environment. It is within this specific and contained space where the two parts can have a very immersive experience with not only one another but also the surrounding atmosphere they occupy.
Each one of Richards’ works beckons for engagement, for the living and inanimate to affect not only each other, but also the atmospheric system that the two are contained in. Take for example the piece in which the quote I selected was originally derived from, Charged Hearts. Broken down, the piece connects two glass hearts and ‘terrella’ to form a simple circuit (made of glass, metals, computer and gasses), relying on the Earth’s electromagnetic spectrum to stabilize the containment and the changes brought about by interaction of an individual to stimulate and amplify the contained spectrum. By the individual’s lifting and touching of one of the hearts it charges the circuit, immersing their own electromagnetic spectrum into a union with that of the piece. This allows for individual’s electronic pulses to emit charges to the contained spectrum of the piece, causing the gasses (the physical manifestation of the spectrum) to “excite” and for the objects themselves to become illuminated by each pulse sent from the individual (http://bit.ly/AnTJGI). Having such a powerful impact on the physical state of an inanimate object can affect an individual’s emotional state of being as well (pushed to extremes in the piece I was scared to death / I could have died of joy http://bit.ly/xloJLy). This emotional change not only has bearing on the frequency/strength of pulses sent by the individual’s spectrum to that of the art object, but also those sent to the surrounding unmanifested atmosphere. These emotional changes cause the visual state of the object to fluctuate, further pushing the emotions and curiosity of the individual.
What I find extremely dynamic about this piece is that it works in two ways; not only does it give physical illustration to the affect that two entirely separate electromagnetic spectrums can have on one another when directly interacted, but it also brings to light the unknown affect the interaction has on the larger “unseen” spectrum that encompasses both. It is as if Richards understands that many individuals have a much easier time relating to or understanding that which can be seen as opposed to that which cannot. You could say that her purpose (and that of her creations) is meant to serve as a vehicle of awareness pertaining to the unseen, something that most do not really comprehend or consider. It is also safe to assume that as a viewing audience (of one of Richards’ works), their primary concern is witnessing the direct state of change brought about to the art object as another interacts with that object, as opposed to the unseen impact the interaction brings to the spectrum of each individual and the gallery as a whole. Which brings about a larger question: Does the unseen which impacts an atmosphere need to be seen in order to bear any relevance to the objects that are immersed within that atmosphere?
Take for example, the ever flowing and ever present debate on climate change. While I’m not going to cite my opinion on the subject in particular, it is a very interesting subject to view in the case of the impact of the seen vs. the unseen. This, at times, heated and widely publicized debate has used both visual representations and daunting language to evoke visions of ultimate demise and absolute disconcern on the subject at the drop of a dime (http://bit.ly/fb0Xll). The use of imagery and video of glaciers cracking and falling into the ocean, animals losing their habitats even the smog and pollutants engulfing an entire cityscape bring to light horrible visions and allude to what can be and are often accompanied with profound statements of warranting a need of change for the better. Where as images of a beautiful day city day or even animals thriving within their habitat evoke happiness or even repress the concern an individual may have previously held about climate change (representing the unseen). But what impact does this have on the individual? On days of low-air quality warnings does the individual using his lawn mower during day light hours think about the impact the object has on the atmosphere in which they are contained? Does the late night scholar think about the power he and his computer consume as the seen manifestation of burning coal or nuclear fusion? Or in the same light, consider the unseen emissions of impacting multiple spectrums as it passes through the greater atmosphere. Personally, I view the question at hand as more so “a barometer” of sorts measuring an individual’s perception and aptitude to handle and process the unseen in an as meaningful or disinterested way as those who require a direct view of the physicality.
After viewing and investigating Richards’ work, she truly has mastered the ability to give a material representation to the unseen environment(s) that surround and the ideas that incorporate and impact only all individuals but the physical realm we occupy as a whole. Though the “digital” aspect of her work is rooted more within the realm of science as a whole, it is beyond a doubt that without the technological advances made since the modern era; these representations would not be possible. For Richards, science and technology serves as the vehicle for the ultimate awareness of not only our own physical embodiment but also illuminating the surrounding unseen and how little we understand about it.
Sunday, January 29, 2012
Response 2 to Gabe Walford on Frances Dyson’s Sounding New Media
Allow me to posit one universal requisite for immersion: privacy. Here I mean the sense of having dominion and control over (external) stimuli. When we enter a virtual environment such as Ephemere, we exert a level of control over stimuli: we see what the artist has created, but nothing more. We hear the sounds the artist has scored to piece, but nothing else, save the sound of our breath. (Presumably) the virtual environment is devoid of unwanted chatter. These VR spaces are sterile. A virtual environment necessarily must be sterile, because the genesis of virtual stimuli demands necessarily the absence of organic (here real, non-virtual) stimuli.
If we agree that absence of organic stimuli is a preordination of VR – and therefore immersion – Dyson’s reading of Davies’ work, especially with regard to sound, begins to take on some interesting implications. Dyson writes: “there is sound, inasmuch as there is atmosphere”. This is true; and it is also true that there are ways to keep sound out. Dyson compares sound to atmosphere, and perhaps the element of atmosphere sound most resembles is weather – like sound, we cannot control the weather, but we can create internal weather systems that keep the real weather out while enveloping individuals in a controlled, artificial, sterile atmosphere.
Dyson also writes that sound cannot be controlled, like looking or touching in that it travels through an atmosphere without being limited by the things that limit our sight and our touch. Sound is ethereal, Dyson writes. But sound’s ethereality is also destroyed by the creation of a virtual environment – sound must be subjugated in order to facilitate immersion. I doubt that Dyson would overlook this, but rather than juxtaposing the control exerted on sound with the control exerted on optics, she largely ignores the problems of aural control and focuses on visual control systems inherent in VR.
It would seem that Dyson’s mere lip service to the problems of auditory control and sterility implies that an in-depth analysis would undermine her argument connecting sound to the void and visual transparency to flux. For Dyson to acknowledge the organic absence of sound within a VE would be to tacitly suggest that the flux, and the void to which that flux belongs, is environmentally conditional. Dyson: “The oscillatory, turbulent presence of sound – materially and figuratively – functions in an analogous way to the breath and balance interface she uses, to her insistence on stasis, and finally to her exploration of vision’s fine lines in her most recent work.” But within that interface and exploration, Davies also denies the turbulence and presence of sound, destroys its stasis, and silences its pervasive breath.
Let us ponder some additional questions:
Will VR ever facilitate immersion in a non-sterile environment?
Consider the following artifacts:
