Friday, February 10, 2012

Response 1 to Sam Jay on Jaron Lanier

Reflecting on the discussion and the numerous points Sam laid out in his blog, it seems to me that there is at once a great deal to think about with regard to Lanier’s manifesto. I will try to limit myself to a response centered on Sam’s questions regarding the Arab Spring, and I will pose an unasked but inherent question as well. Recall that Sam wondered what Lanier would have had to say about the Occupy movement’s lack of success, and about the repercussions of an “angry mob” putting the wrong groups in power. To those questions I would add: What problems might Lanier have had with Web 2.0’s so-called pervasiveness in the Arab Spring movements, especially in Egypt?

On the surface, let us acknowledge that the Arab Spring and Occupy Wall Street movements are an attractive comparison. While they share casual semblances (and while the Occupy supporters were wont to invoke mantras of the Arab Spring), the two movements highlight cultural differences between America and, well, pretty much everyone else. From an American media perspective, it’s tantalizing to look at the revolution in, say, Egypt, and see the power of social media at work. The reality of the situation, as Lanier might see it, is a difference in conceptualization. To Lanier, Web 2.0 is a tool. To the Egyptian protesters, Web 2.0 is a tool. To us, watching Revolution unfold on Twitter and Facebook and live streams on CNN, Web 2.0 is a triumph, a cultural prophet with the almost-divine ability to galvanize young people around a zeitgeist. For Americans, the Arab Spring was the ascension of Web 2.0: we mystified its properties, and gasped collectively as something material became something holy

Of course, no one bothers to ask how the Arab Spring and subsequent deification of Web 2.0 contributed to Facebook’s $5 billion IPO – the largest in web history - and its estimated worth of between $75 and $100 Billion (with a "B"). Likewise, folks seem to be okay with the ubiquitous dissemination of Western culture to Arab countries via Facebook and Twitter. I am reminded of the passage Sam selected to ground his discussion of the text. In America, Web 2.0 was deified by the Arab Spring, but its promulgation in countries like Egypt can only be seen as an attempt to convert pagan nations to an American religion. Lanier would see this act of Western globalization as an affront to cultural heterogeneity

Lanier’s problem with Web 2.0, I think, boils down to a problem of identity-crafting. In Lanier’s eyes, Web 2.0 locks people in to certain ways of crafting an identity. As Sam wrote, the elements of his Facebook profile may not limit his understanding of himself, but “they are the options I was given to describe who I am and they also allow me to mold my identity into a much more “ideal” me”. Lanier fears that the reductionism and categorization of identity will at some point work both ways. That is, what happens when we begin to conceive of ourselves in terms of a Facebook profile? Right now, we cram ourselves into our social network accounts, but only those parts that there are “boxes” for, and only those parts that comprise our “ideal” selves. What happens, Lanier might wonder, when we begin to see ourselves as a compilation of profiles and boxes for others’ consumption?

At the heart of this problematization is the latent concept that identities are now available for consumption – and not just by the sale of our interests, a la Google, but by other individuals as well. In a literal and metaphorical sense, identity has become currency, and everyone seems to be okay with this because of the ascendancy of Web 2.0. Not only do we have authoritarian control over our material identities, but we also actively try to capitalize on what we’re selling, just as Google has capitalized on who we are.

Of course, the next two things I’m going to do once I post this blog will be to check my Facebook and Twitter accounts. Does that make me a hypocrite? Yeah, probably. 

In addition to the question I posed in the first paragraph of this response, I’d like to ask: What would Frances Dyson, writing from a post-humanist, non-dualist perspective, have to say about the mystification and immersive qualities of Web 2.0?

Consider as well an article by Thomas Friedman that suggests Web 2.0 is "inverting the power pyramid".

No comments: